The audience we decided to target was people between the age of 16 and 25 as we believe this the prime age range for gritty thrillers. We took inspiration from a few films and this was the target auidence for them aswell. The two main films we took inspiration from was snatch and layer cake.
We wanted to make our film relateable to the target audience. To make our opening sequence relatible we tried to accomplish a down to earth atmostphere. This ment we were not allowed to use flash cars, surreal secnarios (for example multiple huge explosions) or unique enviroments (mount everest). We achieved this downto earth atomostphere by using familer enviroments like towns and villages. We assumed that most of our audience would live in a town or village similer to what we filmed. We also tried to make the buisness man seem somewhat relatible so they would be more effect on the death, to do this we chose an average looking car; a modest looking house and subtle things like the key ring attachements which were there to show his more innocent side. We toyed with the idea of making the hitman relatible through humorous lines in the voice over but it didnt suit the mood of the film so we decided on giving him a cold personality.
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